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ONE SHOT FOR MEASLES - MEASLES VACCINATION CAMPAIGN

+ − INTRODUCTION
+ − THE BRIEF

Made2Fly Creative was appointed the lead creative agency to support the Clinton Health Access Initiative (CHAI) and the National Department of Health (NDOH) on emergency response to the outbreak of measles in Limpopo (highest affected region) through an advocacy campaign that increases awareness of the outbreak and drives demand for vaccination.

Our agency was tasked with the development and implementation of a targeted strategy in a vaccination campaign that considers the target audiences of children aged up to 14 years old while also strongly considering adults who are the parents and/or the caregivers of the children.

+ − CAMPAIGN OBJECTIVES
  1. Increase awareness of the measles outbreak in Limpopo communities and health care facilities
  2. Increased uptake of vaccines in the identified areas in Limpopo province
  3. Widespread adoption of vaccination material/initiatives in schools to be identified
  4. Design, collection and use of a small-scale formative assessment to inform accurate assumptions
  5. Identify innovative behavioural strategies (or combinations thereof) and channels that show the greatest impact in terms of improved screening and testing rates.
+ − THE SOLUTION
+ − CAMPAIGN PLANNING
+ − CAMPAIGN IMPLEMENTATION
+ − CAMPAIGN IMPACT

CAMPAIGN ELEMENTS

Measles Song
Measles Play
Schools Activations
Photos
Radio Interviews & Live Feeds
Influencer Post Screenshots
Digital & Print
Branded Items